BELTON, Texas – University of Mary Hardin-Baylor Athletics announced today a new Name, Image and Likeness (NIL) partnership with Influxer, a leading NIL merchandise and brand development platform licensed with over 500 universities nationwide.
Through this partnership, UMHB student-athletes will have the opportunity to create and sell customized NIL merchandise through Influxer's platform while also gaining access to long-term resources focused on personal brand growth, marketing education, and professional development. This collaboration reinforces UMHB Athletics' commitment to equipping student-athletes with tools that extend beyond competition and into future career success.
"We are excited to partner with Influxer to provide our student-athletes with meaningful NIL opportunities," said Rachel Acosta, Associate Athletic Director at the University of Mary Hardin-Baylor. "This partnership allows UMHB student-athletes to engage in NIL in a compliant and structured way while expanding opportunities connected to their name, image, and likeness.
Influxer works with institutions across all NCAA divisions to deliver NIL solutions that combine co-branded merchandise, athlete education, and hands-on support. Each participating UMHB student-athlete will have access to a personalized storefront where fans, alumni, and supporters can directly purchase officially licensed merchandise.
"Influxer is excited to work with the University of Mary Hardin-Baylor because Rachel Acosta and the administration understand not only the immediate benefits of working with us but also the long-term resources for their student-athletes," said Keith Miller, Vice President of Influxer. "NIL is not simply transactional but an opportunity which Influxer wants to further into the development process for their student-athletes."
UMHB fans can explore and support student-athletes by visiting the official UMHB NIL merchandise store powered by Influxer: www.cruathletics.com/influxer.
This partnership marks another step forward in UMHB Athletics' mission to foster excellence, integrity, and opportunity for its student-athletes both on and off the field.
About Influxer
Influxer is a Name, Image, and Likeness (NIL) merchandise and athlete development platform licensed with over 500 universities nationwide. Influxer provides student-athletes with opportunities to monetize their NIL through customized merchandise while offering education and resources focused on personal branding, entrepreneurship, and long-term professional development.
